Luis Yd – mayor 2021
As the echoes of a historic campaign reverberated through Encarnación, Paraguay, the headlines succinctly captured the essence of Mayor Luis Yd’s triumphant election, with 54% of the votes, agains 40% of his oponent:
“Luis Yd logra contundente elección en Encarnación”
Translation: “Luis Yd achieves a resounding election in Encarnación”“Luis Yd y su aplastante victoria en Encarnación”
Translation: “Luis Yd and his overwhelming victory in Encarnación”“Ganamos contra una estructura poderosa, contra el gobierno nacional”
Translation: “We won against a powerful structure, against the national government”
political victory
A Visual Symphony: Crafting Identity for Encarnación
Nerd Lab’s journey with Mayor Luis Yd commenced with a visual symphony that mirrored the essence of Encarnación. The city’s majestic river and beautiful sunsets served as the muses for a distinctive identity.
“Amor por Encarnación”: The Heartfelt Slogan
In the crucible of creative ingenuity, Nerd Lab birthed the slogan “Amor por Encarnación” – a profound declaration of love for the city. This heartfelt expression encapsulated the genuine sentiment of the campaign: a deep-seated desire to care for and improve the city of Encarnación.
Communicating with the Youth: A Dynamic Approach
Understanding that the vitality of Encarnación lies in its vibrant youth, Nerd Lab directed its communication strategies toward this demographic. Events tailored for young audiences became the cornerstone of the campaign. From cultural gatherings to innovative experiences like the “Safari”, the campaign resonated with the city’s youth, creating an authentic connection.
Marketing Magic: Digital, Social, and Beyond
Nerd Lab harnessed the power of digital marketing to propel Mayor Luis Yd’s campaign to new heights. Social media platforms became arenas of engagement, with content designed to captivate and resonate with the community. The city’s youth became active participants in the digital narrative, sharing and amplifying the campaign message.
In a cityscape adorned with political billboards, Nerd Lab elevated the game with a burst of creativity never seen before. Outdoors became canvases for political art, with designs that transcended the mundane. The city witnessed a visual spectacle, where political messages fused seamlessly with artistic expression, leaving an indelible mark.
Recognizing the significance of traditional media, we seamlessly integrated press engagement into the campaign. Radio waves carried the voice of change, TV screens showcased the vision for a renewed Encarnación, and newspapers became vessels of informed decision-making. The campaign reached every corner of the city, ensuring that no voice was left unheard.
The Numbers Speak: A Resounding Victory
The triumph of Mayor Luis Yd in Encarnación wasn’t just a victory; it was a landslide endorsement from the community. This victory is not just a win for Mayor Luis Yd; it’s a win for the city, for creative disruption, and for a new era in political storytelling. The echoes of this campaign will reverberate through the city’s history, an enduring testament to the power of creativity in shaping tomorrow’s political narratives.
