History
winning.
As the echoes of a historic campaign reverberated through Encarnación, Paraguay, the headlines succinctly captured the essence of Mayor Luis Yd’s triumphant election, with 54% of the votes, agains 40% of his oponent.
La vitoria
A winning comunication and strategy development team
Amor por Encarnacion 🧡
“Amor por Encarnación” is an advertising campaign developed with the aim of bringing a sense of community among the population. The unity of citizens through their love for the city is what inspires and transforms it. The candidate’s love for the city is what drives his political campaign, making him the leader of this movement. This campaign allowed all citizens to get involved in the city’s achievements, events and promotion of its development. This union is what made the candidate’s victory strong.
Crafting Identity for Encarnación
In the crucible of creative ingenuity, Nerd Lab birthed the slogan “Amor por Encarnación” – a profound declaration of love for the city. This heartfelt expression encapsulated the genuine sentiment of the campaign: a deep-seated desire to care for and improve the city of Encarnación.
Marketing Magic and Beyond
Nerd Lab harnessed the power of digital marketing to propel Mayor Luis Yd’s campaign to new heights. Social media platforms became arenas of engagement, with content designed to captivate and resonate with the community. The city’s youth became active participants in the digital narrative, sharing and amplifying the campaign message.
Movimento Safari🧡
“Amor por Encarnación” trata-se de uma campanha publicitária desenvolvida com o objetivo de trazer um senso de comunidade entre a população. A união dos cidadãos pelo amor à cidade é o que a inspira e transforma. O amor do candidato pela cidade é o que move sua campanha política, tornando-o o líder deste movimento. Esta campanha permitiu que todos os cidadãos se envolvessem nas realizações da cidade, nos eventos e no fomento ao seu desenvolvimento. Esta união é o que fez a força da vitória do candidato.
Communicating with the Youth
Understanding that the vitality of Encarnación lies in its vibrant youth, Nerd Lab directed its communication strategies toward this demographic. Events tailored for young audiences became the cornerstone of the campaign. From cultural gatherings to innovative experiences like the “Safari”, the campaign resonated with the city’s youth, creating an authentic connection.
